Panasonic Alpha
The Panasonic Alpha (Gen. 3) Set’s minimalist look is driven as much by technology as by design. Its compact, palm-sized rotary control knob — magnetic for flexible placement — enables intuitive operation while keeping the sleek stainless-steel front clean. Hidden features preserve the aesthetic, including a base-integrated detergent dispenser, concealed fabric softener compartment, and loading-area filter. The large door ensures ventilation, automatically opening 2 cm after each wash to aid drying. The system is also part of a vision for a connected appliance ecosystem across product categories
After the successful launch of the first two generations of the Panasonic Alpha washing machine, the brand built on its reputation for combining advanced technology with minimalist design. All whilst preparing the Alpha series to integrate more deeply into an intelligent, networked home ecosystem. This evolution positioned the Alpha line not just as an appliance, but as part of a broader lifestyle and design statement.
Year: 2025
Location: Qingdao, China
Scope: Strategy, Industrial Design
Project Team:
Studio F.A. Porsche | Project Lead
Benson Lee | External Design Consultant
*Copyright: Panasonic
Panasonic CN
“The Panasonic Alpha Set is impressive for its state-of-the-art technology and its distinctive purist appearance. Two of its fantastic features are the rotary knob and the integrated voice control for intuitive operation. The seamless integration of the door into the robust metal panelling conveys the impression of a very thoughtfully designed product,” - Red Dot Jury
