Cathay Pacific Airways

B777 Economy Class Seats

As part of the new brand identity rollout strategy, the designs made for the A350 seats were implemented on the remaining fleets. This included the Economy Class seats for the Boeing B77.

A similar approach was taken with the design implementation for the A350 seats, and new seat fabrics based on the fabric design for the Premium Economy were created. Two tones of the fabric of similar design were produced. This helps to break up the visual clutter within the fuselage of the aircraft.

Year: 2018

Location: Hong Kong

Scope: Seat Design, CMF

Project Team

Tobias Huettl | Project Manager

Benson Lee | Designer

*This project was completed at the time of employment at Studio F. A. Porsche, copyright: Studio F. A. Porsche